man in grey polo shirt carrying baskets

About Tree Farmers

Tree Farmers is a proud brand under PT. Petani Indonesia Internasional, a dynamic and forward-thinking company established in February 2023. Rooted in the heart of Indonesia’s rich agricultural heritage, we are dedicated to empowering local farmers by transforming their harvests into exceptional, value-added products. Our core mission is to bridge the gap between traditional farming practices and modern technology, streamlining processes to create a more sustainable and profitable agricultural industry.

At Tree Farmers, we believe in creating products that resonate with the spirit of Indonesia—bold, authentic, and deeply connected to the land. We focus on processing, supply chain management, and distribution, striving to reduce costs for our farming partners while enhancing the overall value and quality of their produce. Through collaboration, innovation, and a commitment to excellence, we aspire to contribute to a more resilient and prosperous agricultural ecosystem.

A short story about us

The story of Tree Farmers began with a shared vision among a group of passionate agricultural professionals and local farmers in Central Java. In early 2023, PT. Petani Indonesia Internasional was founded with the goal of creating a direct connection between Indonesian farmers and global markets. Recognizing the challenges faced by farmers—including post-harvest losses, inefficient supply chains, and limited access to high-value markets—we set out to build a new model.

petani kopi Indonesia
petani kopi Indonesia
Our History
Ecosystem focused

By establishing processing hubs in Central Java, including the JATENG Factory and CENGKLIK facility, we created a robust manufacturing ecosystem focused on innovation, quality, and sustainability. Over time, Tree Farmers evolved from a local coffee and tea processor into a trusted brand that represents the best of Indonesia’s agricultural products. Our commitment to ethical sourcing, modern technology, and fair partnerships with farmers continues to guide our growth and expansion.

Our Mission

Our mission is clear: to support farmers in elevating the value of their harvests, reduce costs through efficient supply chain solutions, and create premium-quality products that celebrate Indonesia’s agricultural diversity. By integrating traditional farming expertise with modern technology, Tree Farmers is redefining agricultural manufacturing in Indonesia and beyond.

  • To pioneer Indonesia’s agricultural manufacturing sector with technological innovation and superior product development.

  • To enhance farmers’ productivity, profitability, and competitiveness in local and global markets.

  • To uphold sustainability and ethical business practices in every aspect of our operations.

  • To consistently invest in research and development, creating innovative products that elevate Indonesia’s agricultural legacy.

Our Vision

To deliver the highest-quality food products and become the world’s leading food chain through technology and innovation.

In an increasingly competitive landscape, our mission is to deliver the highest-quality food products that exceed customer expectations while setting new industry standards. By harnessing the power of technology and fostering a culture of innovation, we aim to revolutionize the way food is sourced, prepared, and enjoyed. Our commitment to excellence drives us to continuously improve our processes, ensuring that every product we offer is not only delicious but also nutritious and sustainable. As we strive to become the world’s leading food chain, we are dedicated to creating meaningful connections with our customers, employees, and partners, all while promoting a healthier future for our communities. Together, we will redefine the food experience and set a benchmark for quality that inspires others to follow.

Our Values

🌿 Sustainability
green plant
green plant
a group of people holding hands on top of a tree
a group of people holding hands on top of a tree
selective focus photography of light bulb
selective focus photography of light bulb
integrity
integrity

We’re committed to eco-friendly practices that respect the environment and future generations.

🤝 Collaboration
💡 Innovation
💎 Integrity

We build strong partnerships with farmers, communities, and stakeholders to ensure shared growth.

We embrace new technologies and approaches to continually improve.

We operate with transparency, accountability, and unwavering ethical standards.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer

Our Team